It is vital that you participate on social media if you are a business owner who wants the world to know that you are around. It seems that nearly everyone uses social media these days and with a variety of platforms that you can use to reach out to people, it is easy to build your brand the right way. However, you should take the time to monitor the metrics on your pages if you really want to thrive using these pages.
Various metrics provide insight into your page, fans, how they’re interacting with one another, what is working and what is not working, and much more. If you keep a close eye on these numbers, it can do great things for your brand. In fact, it can help you learn what you are doing right in the areas where improvement is needed. You should monitor as many metrics as possible but make sure you do not neglect those listed below.
Count the number of fans and followers that you gain. See what posts they interact with. You want to grow your number but it is important that you are adding people that want to interact with your brand. You want those who will tell others to follow you and help fuel your growth. It is so much deeper than just numbers.
Likes & Shares
Likes and shares help you better determine what your audience wants to see. When they like or share content, there was something that caught their eye. You want to inspire emotion in your customers and you can tell when this happens when you see the numbers climb.
The goal is to get people to visit your website from social media. It is on your website where the real action takes place and hopefully, the profits are made. So make sure to watch out for referral traffic to your pages. If people are not moving on to your website it is time to learn how to up the ante to get them to go.
Engagement is one of the most important metrics to monitor. The more that people engage with your brand the more they like what you are doing. This means that you can build more trust and credibility with the outside world as well. Closely monitor your engagement rates and it is easy to learn how to better attract eyes to your brand.
Social media has potential if it is used right. Learn how to get more followers on Instagram, Facebook, and Twitter, as well as your other platforms, when you monitor your metrics closely. Of course, you can get more followers on Instagram when you buy them and should certainly take this step. It worked wonders for me and I’d do it again in a heartbeat. But, make sure that you look at the other ways to reach your audience and take advantage of the opportunity to get your name out there the way that it should be.